About Us

Kurios is a wellness and fitness concept brand with outlets in Hong Kong, Shanghai, Beijing and Singapore. A part of the PURE family, their driving goal is to ignite kuriosty for the body and mind with a selection of great brands and products discovered and sourced from around the world.

From Pure Apparel to Kurios

In February 2022, Pure Apparel and Rue Madame Fashion Group have signed a Joint Venture agreement to create an enhanced retail experience within the Pure environment

We have decided to rename our retail from Pure Apparel to Kurios which represents well our inquisitive mind

We have then started rebranding our stores. Some have already been rebranded in (HK: The Pulse, Peninsula tower, Langham Place, Star Street, AST, ICBC, Kinwick) all the others are coming, we are aiming for all to be done within 2022