About Us

Kurios is a wellness and fitness concept brand with outlets in Hong Kong, Shanghai, Beijing and Singapore. A part of the PURE family, their driving goal is to ignite kuriosty for the body and mind with a selection of great brands and products discovered and sourced from around the world.

From Pure Apparel to Kurios

In February 2022, Pure Apparel and Rue Madame Fashion Group have signed a Joint Venture agreement to create an enhanced retail experience within the Pure environment

We have decided to rename our retail from Pure Apparel to Kurios which represents well our inquisitive mind

At KURIOS, a member of the PURE family, you will discover a myriad of product lines that combines technical and cutting-edge fabrics, clean cosmetics brands as well as lifestyle accessories and gear. Spiritual Gangster, Alo Yoga, Beyond Yoga and Sweaty Betty provide you a wide variety of athleisure apparel. FRÉ and Zero Yet-100 using non-toxic ingredients are cruelty-free and tailor-made for your skin. Sentara crystals, Bala and Liforme uplift your workout style and bring you positive vibes. There are many more brands that open you up to “Kuriosity”.